Campaign Delivery Manager

Company:  Truist Inc
Location: Charlotte
Closing Date: 08/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.Need Help? ( you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility ( ?subject=Accommodation%20request)(accommodation requests only; other inquiries won't receive a response).Regular or Temporary:RegularLanguage Fluency: English (Required)Work Shift:1st shift (United States of America)Please review the following job description:At Truist, our Personalization team is focused on strategic design and delivery of personalized client experiences, seamlessly connected across channels and touchpoints. By leveraging data and insights, we can anticipate our clients’ needs, providing personalized service and message content that is contextually appropriate and timely. Through personalization, we can transform all client interactions.The Digital Marketing Senior Consultant will be charged with authoring content in support of marketing campaigns, journeys, and promotional offers presented across online banking, mobile app, branch, call center, and digital commerce channels. This individual will work closely with marketing and risk partners to ensure displayed content meets expectations and defined standards. Additionally, the Authenticated Marketing Senior Authoring Consultant will ensure workflow activities are documented, delivery progress communicated, and proactively managed to deliver quality messages aligned to targeted delivery dates. This function will work closely with channel, technology, and product marketing teams to ensure new requirements are identified, defined, and delivered according to agreed timelines.ESSENTIAL DUTIES AND RESPONSIBILITIESFollowing is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.Oversee the end-to-end management of campaigns, ensuring timely execution and deliveryEvaluate channel fit and capacity alignment for requested campaignsPartner with marketing and channel teams to align expected client experience, offer scripting, and required dispositions to achieve optimal resultsAuthor campaign content using Adobe Experience ManagerTroubleshoot issues which may impact delivery deadlinesMaintain proactive communications with stakeholders related to project status, documenting updates in WorkfrontMaintain master project plan for programs running across channelsAssist with documenting, updating, and maintaining ad specsAssist with project coordination and workflow procedures adherenceManage stakeholder relationships Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamicsAdditional projects and/or tasks supporting the partnering teams, as requested.QUALIFICATIONSRequired Qualifications:The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and work related training3+ years managing delivery of marketing campaignsExperience managing concurrent projects and/or project work streamsAbility to interpret and explain complex information to a range of audiences and build consensus among different stakeholdersAbility to provide direction, and mentor less experienced teammatesProficient in Microsoft Project, Excel, and PowerPointExperience working with authoring/content toolsPreferred Qualifications:Master's degree or MBA and previous experience in the banking industryIn-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investmentWorking knowledge of American Disabilities Act (ACT) compliance requirementsExperience with Adobe products (AEM, Workfront, AEP, Target and Audience Manager)OTHER JOB REQUIREMENTS / WORKING CONDITIONSVisual / Audio / SpeakingAble to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Manual Dexterity / KeyboardingAble to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.AvailabilityAble to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site ( Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.EEO is the Law ( Transparency Nondiscrimination Provision ( (

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