As the Vice President, Market Development Direct Store Delivery (DSD), you will lead the organization accountable for enabling KDP’s DSD sales force to achieve delivery of its key executional initiatives across the entire product portfolio with excellence. This leader will work closely with the DSD Sales Operations regional leadership and cross-functional partners to implement go-to-market strategies, ensure local initiatives are aligned with the company’s overall priorities, and identify new local market opportunities. Additionally, this leader will oversee a high performing team where leading with a growth mindset and holding a commitment to continuous improvement is a requisite.
What you will do:
- Lead the development, resource alignment and execution of KDP’s commercial imperatives.
- Ensure DSD Region executional excellence of the following: innovation launches, POS/merchandising readiness, deployment of selling collateral, incentive programs, annual and trimester planning processes.
- Collaborate with the DSD Sales Operators, Marketing, National and Regional Sales, and Headquarter Commercial teams to implement and achieve initiatives aligned with commercial imperatives and annual business plan.
- Develop and maintain strong relationships with key stakeholders, including Cold DSD Partners.
- Drive the evolution of KDP’s market development best practices to enhance brand visibility and market penetration of new items, execution marketing programs, and strategic asset partnerships.
- Monitor region performance, market trends, and adapt strategies to achieve KDP’s strategic growth imperatives.
- Lead regional product and package launches and stewardship of key product life cycle processes including SKU Rationalization, At-Risk Product, and product obsolescence.
- Ensure effective cross-functional communication and alignment with company values and guiding principles.
- Manage and mentor a team of market development professionals, fostering a culture of customer obsession, inclusion, agility, and learning.
Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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