We are looking for an experienced Business Development professional who is curious, driven, and passionate about marketing insights and analytics. If you are looking for a role where you can make a major impact by developing and launching new Data Partnerships to drive insights development and business strategies, we want to meet you.
The Senior WW Business Dev Manager will own the Tech Business Development function and will be responsible for driving new Partner acquisition to support the expansion goals of CMO across channels (i.e. TV, Radio, Digital) and geographies (i.e. IT, IN, DE) for providing consistent comparable measurement. The role will work closely with the CMO leadership team and deliver solutions that focus on:
- Supporting measurement expansion with new and existing external data partners (EDPs) across channels and geographies.
- Developing Partner-facing tools and processes.
- Working with internal stakeholders across Engineering, Product, Program, Finance, and Legal to close deal terms that align with CMO’s requirements.
Key job responsibilities:
- Work closely with CMO leadership to proactively pursue new partnerships and support expansion.
- Grow channel and geographic reach by developing integrated and scalable partnership solutions.
- Support globalization of our measurement products across U.S. and other marketplaces.
- Engage and collaborate with senior-level partners and prospects on partnership vision, value exchange, and key deliverables.
- Lead partner valuation including research, idea generation, sourcing partners, strategic and financial assessment, and industry due diligence.
- Lead negotiations and deal term sheets for contract execution and integration activities.
- Drive executive-level discussions cross-functionally (i.e., Legal, Finance, Engineering, and Product) to manage the business development process.
- Work 1:1 with Product and Engineering to drive adoption of data requirements and standards across data partners.
About the team:
The Customer Behavior Analytics (CBA) organization owns Amazon’s insights pipeline from data collection to deep analytics. We aspire to be the place where Amazon teams come for answers, a trusted source for data and insights that empower our systems and business leaders to make better decisions. Our outputs shape Amazon's marketing teams’ decisions and thus how Amazon customers see, use, and value their experience.
The CMO (Campaign Measurement and Optimization) team sits within the CBA, and our mission is to make Amazon’s marketing the most measurably effective in the world. Our long-term objective is to measure the incremental impact of all Amazon’s marketing investments on consumer perceptions, actions, and sales. This requires measuring Amazon’s marketing comparably and consistently across channels, business teams, and countries using a comprehensive approach that integrates all Paid, Owned, and Earned marketing activity. As the experts on marketing performance, we will lead the Amazon worldwide marketing community by providing critical global insights that can power marketing best practices and tenets globally.
Minimum Requirements:
- 5+ years of developing, negotiating, and executing business agreements experience.
- 5+ years of professional or military experience.
- Bachelor's degree.
- Experience developing strategies that influence leadership decisions at the organizational level.
- Experience managing programs across cross-functional teams, building processes, and coordinating release schedules.
